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Jeremy Graves: Owner/ Head Coach

CrossFit Level I Trainer, CrossFit Level 2 Trainer, CrossFit Football Trainer, National Institute of Preventive Med Personal Traininer, SHSU, USAW L1 Sports Performance Coach, USAW L2 Advanced Sports Performance Coach, Attitude Nation Weightlifting L1, USAW L1 Coaching Course Intern

Not a California Native, Coach Graves comes to the Central Coast all the way from Texas. Growing up in Houston, Coach Graves was constantly participating in a wide rage of athletic events. After establishing the goal of playing collegiate lacrosse, Graves realized the tremendous value of Strength and conditioning. While at Texas A&M University, Graves played lacrosse all for 4 years, and helped to develop the teams S&C program. Working as a personal trainer all through college, Graves had the opportunity to work with one of the top Athletic Performance coaches in Texas at The Texas Sports Medicine Center in Tomball, Texas. It was there, he learned the best and most effective ways to prepare various athletes to the demands of their sport.

Aside from traditional athletes, many of Coach Graves’ clients, were just normal folks, looking to get as fit as possible. While researching and trying new things, He found CrossFit. After some testing the waters, his first workout was the notorious FRAN(21-15-9, Thrusters95lbs & Pull ups). 10 minutes later, this “fit” trainer was flat on his back trying not to vomit. the light bulb went off. CrossFit became not only the core training program he used to train himself, but all of his clients as well.

“CrossFit made everything make sense to me. It isn’t just an exercise program…it is a way of life! It is something that if you truly give yourself to it, and subscribe to the ideas fully, it will change your life. Not only will you become more fit than you have ever been in your life, you develop values and principles that may not have existed before for you. You have to earn that kind of success, it isn’t just given. No DVD or at home fitness gimmick can give you that!”

Nick Noroian: CF-L1

I grew up in Salinas and went to and played football for Palma High School.  After high school I attended California Lutheran University where I majored in Social Sciences and played football for 4 years.  After graduation I came back to Salinas and began teaching and Coaching football at Palma.  I found CrossFit in January of 2011 and have been a level I trainer since April of 2011. Being a football player all my life, I developed work ethic and a sense of personal drive early in life. CrossFit is not only a fitness program, but a way I can help people develop these same traits in their own lives.



Eddie Takashima: CF-L1

A central coast native and graduate from USC (BS Business Marketing), works full time in the produce industry as a Senior Category Manager. Eddie considered himself a rather active person being an avid cyclist and mountain biker but was quickly humbled after being dragged by his wife Monica, to his first drop in class. The humbling workouts brought Eddie and Monica closer during a difficult time and not only were they able to enjoy working out together but soon found themselves surrounded by an awesome and supportive community. As members of Salinas Valley Strength/CrossFit Salinas for over 4 years, Eddie and Monica have enjoyed the impacts of functional fitness but also seen the positive influence it has had on their 8 year old daughter who is pursuing sports (gymnastics and soccer) and their 2 year old son who is already mimicking compound movements (jump squats and thrusters)!

Putting functional fitness to the test has been an enjoyment for Eddie as he has participated in half marathons, Century rides, Triathlons, and crossed over to endurance events such as Spartan Beast race and Go Ruck Tough challenges as well as CrossFit competitions over the years. “I am stronger now than I was when I first started over four years ago, something I wouldn’t have believed was possible at the age of forty five. Now I find myself expanding my horizons with my CrossFit Level 1 certification in the hopes of inspiring others to make a positive change in their life. Seeing someone achieve a milestone such as doing a strict pull-up or running a mile for the first time is a powerful thing and being witness to this is truly inspiring!”


Ashley Schwartz

I have been an athlete my entire life but really dedicated myself to working out in 2012 while just wanting to lose weight. Fitness quickly became my passion and I had a strong desire to do more with it. I played around with my nutrition trying to clean up my diet but never knew the true importance of it until I prepped for my first bikini competition. This only strengthened my desire to learn more and do better. Although I graduated from Texas A&M with my bachelor’s degree in Communication, I also took classes in personal training and starting working as a trainer at a local gym in 2014. Shortly after my second bikini competition I changed gears into performance based training. Leading me to complete my Spartan Trifecta, joining CrossFit and competing in my first CrossFit competition. This performance based training also required me to change my nutrition as I was no longer seeking to lose body fat for the stage but fuel my body to perform well in competition. Nutrition became my obsession and I became a Weight Management Specialist. Fitness and nutrition has changed my life and I want to be able to share that with others. I have worked with clients from ages 12-78, seeking all different goals from general health and wellness to professional athletes. I started my own personal training and nutrition coaching business in 2017 and dedicated my life to helping others. I am constantly seeking to improve my knowledge and skills so I can better serve my clients.


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